Current Start a project

A design studio born in Northern California

Is your website current?

We rebuild outdated service-business websites for the way people actually search in 2026 — on Google, in ChatGPT, and everywhere in between.

Get my free audit Book a 15-min call

Free · No pitch · 48-hour turnaround

  • Built for speed. Sub-second page loads on every device.
  • Built to be found. Real SEO plus answers ChatGPT and AI search can actually quote.
An outdated 1990s home office with a CRT monitor showing an old, cluttered website A modern home office with a clean widescreen monitor showing a redesigned website

Free website health check

How healthy is
your website?

Drop your URL and get a brutally honest report on speed, SEO, AI readiness, mobile, and design — in about 30 seconds. No login, no fluff.

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The problem

The web moved on.
Most service businesses didn't.

01

Your site was built for 2015.

Bloated templates, slow load times, tiny phone buttons, copy-pasted stock photos. Customers bounce before the page even loads.

02

Google rewards fresh, fast, and structured.

Modern search ranks sites that load instantly, are built with semantic structure, and signal expertise. Old sites get buried, no matter how good the work is.

03

Customers ask ChatGPT now.

When someone types "best HVAC in Santa Rosa" into ChatGPT, Perplexity, or Google's AI Overview, there's a whole new set of rules for being the answer. Your site probably doesn't follow any of them.

Get my free audit

Free · 48-hour turnaround · No pitch

What we do

Three pillars.
One current.

Web Design & Build

Custom websites built from scratch. No page builders, no bloated themes. Designed around your customers and the jobs they actually need to book.

  • Custom design & copy direction
  • Hand-coded, lightning fast
  • Mobile-first, fully accessible
  • Built to convert visitors into calls

Search Engine Optimization

The real kind — not a plugin that says "SEO" in the name. Technical cleanup, local SEO, schema, and content strategy that actually moves you up the page.

  • Technical SEO baked into the build
  • On-page SEO & metadata
  • Schema markup & structured data
  • Keyword & content strategy

SEO for AI New for 2026

Get found in ChatGPT and AI apps. When customers ask AI for a recommendation, you want to be the recommendation.

  • Entity optimization & knowledge signals
  • LLM-friendly content structure
  • AI search visibility tracking
  • Citations, authority, & E-E-A-T
Book a 15-min call

15 minutes · Real conversation · No sales pitch

The differentiator

Being found isn't
just a Google thing anymore.

In 2026, your customers are asking AI for recommendations before they ever open a search engine. If your website isn't built for the machines doing the answering, you're invisible to an entire generation of buyers.

The old way

Rank on Google. Get clicks. Convert.

  • Keywords in titles
  • Backlinks & domain authority
  • Page speed & mobile-friendly
  • Local listings

The current way

Be the answer AI gives.

  • Clear, structured, factual content
  • Entity & schema signals
  • Citations & verifiable authority
  • Content that reads like a human wrote it, because one did

"Hey, my A/C just died. Who's the best HVAC company near me?"
— your customer, talking to ChatGPT right now

See if AI knows your business

ChatGPT · Perplexity · Google AI Overview

How it works

A simple, honest process.
No retainer traps.

  1. 01

    Audit

    I pull apart your current site, rankings, and AI visibility and give you a plain-English report on what's working, what's broken, and what's costing you calls. Free.

  2. 02

    Design

    Custom layout, copy direction, and brand treatment — built around the jobs you actually want to book, not a template someone else already used.

  3. 03

    Build

    Hand-coded, fast, accessible, and structured from the ground up for both traditional search and AI search. Your new site is engineered to be found.

  4. 04

    Launch & tune

    We ship it and spend the next 30 days tuning. You get a site that keeps earning — not one that starts dying the day it launches.

Start with step one

The free audit · No commitment, ever

Who this is for

You do great work.
Your website should say so.

  • HVAC & air conditioning
  • Plumbing
  • Carpet & upholstery cleaning
  • Electricians
  • Roofing
  • Landscaping & lawn care
  • Painting & drywall
  • Pest control
  • Law firms
  • Window & gutter cleaning
  • Tree services
  • Doctors' offices

Don't see your trade? If you run a real business that relies on real customers finding you online, we should talk.

Tell me about your business

Even if your trade isn't on the list above

About

Hi, I'm Ryan.

I'm a creative director who's spent the last decade designing and directing for brands and artists like Pharrell Williams, Tony Robbins, Coachella, EDC, Puma, and the Foo Fighters. I've been in Photoshop and Illustrator since I was fourteen, and building websites the whole way through.

A while back, friends and family started asking me to rebuild their businesses' websites — and I realized how many more local shops were in the same spot. Everyone's trying to figure out AI right now: how to use it, how to be found by it, how not to get left behind. Current is my answer — one studio, one package, built to lead small businesses into whatever comes next. So when your customer asks ChatGPT who to call, the answer is you.

— Ryan Woodcock, Founder & Creative Director

Start a project

Let's make your
website current.

Tell me about your business, or grab 15 minutes on my calendar. Either way, the first conversation is free.